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Lookup NU author(s): Dr Yipeng Liu
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Author(s): Liu Y
Publication type: Article
Publication status: Published
Journal: International Marketing Review
Year: 2017
Volume: 34
Issue: 1
Pages: 46-67
Online publication date: 02/03/2017
Acceptance date: 08/10/2015
ISSN (print): 0265-1335
Publisher: Emerald Publishing
URL: https://doi.org/10.1108/IMR-05-2015-0130
DOI: 10.1108/IMR-05-2015-0130
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