Brand management in mergers and acquisitions: Emerging market multinationals venturing into advanced economies

Lookup NU author(s): Dr Yipeng Liu

This is the authors' accepted manuscript of an article that has been published in its final definitive form by Emerald Publishing Limited, 2018.

For re-use rights please refer to the publisher's terms and conditions.

Author(s): Liu Y, Öberg C, Tarba SY, Xing Y

Publication type: Article

Publication status: Published

Journal: International Marketing Review

Year: 2018

Volume: 35

Issue: 5

Pages: 710-732

Online publication date: 19/06/2018

Acceptance date: 12/09/2017

Date deposited: 31/08/2018

ISSN (print): 0265-1335

ISSN (electronic): 1758-6763

Publisher: Emerald Publishing Limited

URL: https://doi.org/10.1108/IMR-01-2017-0011

DOI: 10.1108/IMR-01-2017-0011

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