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An Exploratory Study on Consumers’ Perceptions of Mono-and Multiethnic Marketing: An Abstract

Lookup NU author(s): Dr Tana Licsandru

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Publication metadata

Author(s): Licsandru TC, Cui CC

Editor(s): Patricia Rossi

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 2016 Academy of Marketing Science (AMS) World Marketing Congress

Year of Conference: 2017

Pages: 649-650

Online publication date: 30/04/2017

Acceptance date: 30/04/2017

Publisher: Springer, Cham

URL: https://doi.org/10.1007/978-3-319-47331-4

DOI: 10.1007/978-3-319-47331-4

Series Title: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

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