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An Exploratory Study of the Language Effect on Cross-Cultural Marketing: An Abstract

Lookup NU author(s): Dr Tana Licsandru


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Publication metadata

Author(s): Licsandru TC, Cui CC

Editor(s): Maximilian Stieler

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 2016 Academy of Marketing Science (AMS) Annual Conference

Year of Conference: 2017

Pages: 1513-1514

Online publication date: 07/01/2017

Acceptance date: 07/01/2017

Publisher: Springer, Cham


DOI: 10.1007/978-3-319-45596-9_278

Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science