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Ethnic marketing to the global millennial consumers: Challenges and opportunities

Lookup NU author(s): Dr Tana Licsandru

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Publication metadata

Author(s): Licsandru TC, Cui CC

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 2016 Royal Bank International Research Conference

Year of Conference: 2016

Acceptance date: 01/04/2017

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