Toggle Main Menu Toggle Search

Open Access padlockePrints

Ethnic marketing to the global millennial consumers: Challenges and opportunities

Lookup NU author(s): Dr Tana Licsandru


Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Publication metadata

Author(s): Licsandru TC, Cui CC

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 2016 Royal Bank International Research Conference

Year of Conference: 2016

Acceptance date: 01/04/2017