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Lookup NU author(s): Dr Saurabh BhattacharyaORCiD
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Fastenal was one of the largest U.S. industrial supply companies, with the highest operating margin among its competitors. It was known and awarded for its innovative industrial vending solutions. With the launch of Amazon Business in the industrial distribution space in 2012, Fastenal’s performance began to decline. In 2017, Amazon Business obtained patents for a drone-based delivery system. This, combined with Amazon’s power of low cost, raised critical challenges for leading players like Fastenal. How should Fastenal respond to this competition: should it focus on low price or pursue a differentiation strategy?
Author(s): Agnihotri A, Bhattacharya S
Publication type: Online Publication
Publication status: Published
Series Title: Ivey Publishing
Year: 2017
Acceptance date: 16/11/2017
Publisher: Ivey Publishing
Place Published: London, Ontario, Canada
URL: https://www.iveycases.com/ProductView.aspx?id=89558
Notes: Product number: 9B17M170
