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Brands in, from and to emerging markets: The role of industrial relationships

Lookup NU author(s): Professor Suraksha Gupta

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Publication metadata

Author(s): Gupta S, Balmer J, Low B

Publication type: Article

Journal: Industrial Marketing Management

Year: 2015

Volume: 51

Pages: 4-10

Online publication date: 26/07/2015

Acceptance date: 02/07/2015

Print publication date: 01/11/2015

ISSN (print): 0019-8501

ISSN (electronic): 1873-2062

Publisher: Elsevier

URL: https://doi.org/10.1016/j.indmarman.2015.07.006

DOI: 10.1016/j.indmarman.2015.07.006


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