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Lookup NU author(s): Professor Suraksha Gupta
This is the authors' accepted manuscript of an article that has been published in its final definitive form by Emerald, 2016.
For re-use rights please refer to the publisher's terms and conditions.
Author(s): Gupta S
Publication type: Article
Publication status: Published
Journal: Qualitative Market Research: An International Journal
Year: 2016
Volume: 20
Pages: 126-146
Print publication date: 16/01/2017
Online publication date: 23/01/2017
Acceptance date: 10/01/2017
Date deposited: 15/02/2018
ISSN (print): 1352-2752
Publisher: Emerald
URL: https://doi.org/10.1108/QMR-01-2017-0004
DOI: 10.1108/QMR-01-2017-0004
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