Lookup NU author(s): Dr Arnout Fischer,
Dr Sharron Kuznesof,
Professor Lynn Frewer
This is the authors' accepted manuscript of an article that has been published in its final definitive form by Cambridge University Press, 2018.
For re-use rights please refer to the publisher's terms and conditions.
Abstract Objective: This study explored associations between food choice motives, attitudes towards, and intention to adopt personalised nutrition in order to inform communication strategies based on consumer priorities and concerns. Design and Setting: A survey was administered online which included the food choice questionnaire (FCQ), and items assessing attitudes towards and intention to adopt personalised nutrition. Participants: Nationally representative samples were recruited in 9 EU countries (N=9381). Results: Structural equation modelling indicated that the food choice motives, weight control, mood, health and ethical concern had a positive association and price had a negative association with attitude towards, and intention to adopt, personalised nutrition. Health was positively associated and familiarity negatively associated with attitude toward personalised nutrition. The effects of weight control, ethical concern, mood and price on intention to adopt personalised nutrition were partially mediated by the attitude. The effects of health and familiarity were fully mediated by attitude. Sensory appeal was negatively and directly associated with intention to adopt personalised nutrition. Conclusion:Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice, particularly weight control, mood and price, in potential users when promoting services and in tailoring communications that are motivationally relevant.
Author(s): Rankin A, Bunting B, Poínhos P, van der Lans IA, Fischer ARH, Kuznesof S, Almeider MV, Markovina J, Frewer LJF, Stewart-Knox BJ
Publication type: Article
Publication status: Published
Journal: Public Health Nutrition
Print publication date: 01/10/2018
Online publication date: 17/05/2018
Acceptance date: 06/04/2018
Date deposited: 10/04/2018
ISSN (print): 1368-9800
ISSN (electronic): 1475-2727
Publisher: Cambridge University Press
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