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Consumers Young and Old: Segmenting the Target Markets for Direct-To-Consumer Prescription Drug Advertising

Lookup NU author(s): Professor Danae ManikaORCiD

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Publication metadata

Author(s): Ball J, Manika D, Stout P

Publication type: Article

Publication status: Published

Journal: Health Marketing Quarterly

Year: 2011

Volume: 28

Issue: 4

Pages: 337-353

Online publication date: 04/11/2011

ISSN (print): 0735-9683

ISSN (electronic): 1545-0864

Publisher: Routledge

URL: https://doi.org/10.1080/07359683.2011.623112

DOI: 10.1080/07359683.2011.623112

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