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Finding Values in Diversity: Exploring the Effectiveness of Mono- and Multi-Ethnic Marketing Communications

Lookup NU author(s): Dr Tana Licsandru


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Publication metadata

Author(s): Licsandru TC, Cui CC

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 51st Academy of Marketing Conference

Year of Conference: 2018

Online publication date: 02/07/2018

Acceptance date: 13/04/2018

Publisher: Academy of Marketing