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Mono-ethnic marketing communications: enhancing ethnic congruence or manipulative intent?

Lookup NU author(s): Dr Tana Licsandru


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Publication metadata

Author(s): Cui CC, Licsandru TC

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 21st Academy of Marketing Science World Marketing Congress

Year of Conference: 2018

Online publication date: 27/06/2018

Acceptance date: 24/01/2018

Publisher: Academy of Marketing Science