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Inclusive marketing communications: An investigation of ethnic consumer wellbeing in the multicultural marketplace

Lookup NU author(s): Dr Tana Licsandru


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Publication metadata

Author(s): Licsandru TC, Cui CC

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 50th Academy of Marketing Conference

Year of Conference: 2017

Online publication date: 03/07/2017

Acceptance date: 15/04/2017

Publisher: Academy of Marketing