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Ethnic marketing to the global millennial consumers: Challenges and opportunities

Lookup NU author(s): Dr Tana Licsandru

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Publication metadata

Author(s): Licsandru TC, Cui CC

Publication type: Article

Publication status: Published

Journal: Journal of Business Research

Year: 2019

Volume: 103

Pages: 261-274

Print publication date: 01/10/2019

Online publication date: 23/02/2019

Acceptance date: 26/10/2018

ISSN (print): 0148-2963

ISSN (electronic): 1873-7978

Publisher: Elsevier Inc.

URL: https://doi.org/10.1016/j.jbusres.2019.01.052

DOI: 10.1016/j.jbusres.2019.01.052


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