Lookup NU author(s): Dr Benjamin Bader
This is the authors' accepted manuscript of an article that has been published in its final definitive form by Routledge, 2018.
For re-use rights please refer to the publisher's terms and conditions.
In developed markets, Emerging Market Multinational Enterprises’ (EMNEs) organizational attractiveness may crucially depend on applicants’ country and corporate character images (CCIs). Applying image and signaling theory, this study compares the influence of these images on the organizational attractiveness of Chinese, Russian and US companies in Germany. Employing data from 287 German business students, findings show that applicants prefer US over Chinese and Russian companies as future employers, confirming the existence of the liability of emergingness. Moreover, findings indicate gender differences in applicants’ attraction toward EMNEs. In particular, female applicants are less attracted to EMNEs with a bad CCI than male applicants are.
Author(s): Held K, Bader B
Publication type: Article
Publication status: Published
Journal: International Journal of Human Resource Management
Online publication date: 19/05/2016
Acceptance date: 02/04/2016
Date deposited: 16/01/2019
ISSN (print): 0958-5192
ISSN (electronic): 1466-4399
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