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Towards a Model of Inclusive Ethnic Advertising: Structured Abstract

Lookup NU author(s): Dr Tana Licsandru


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Publication metadata

Author(s): Licsandru TC, Cui CC

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing Science Annual Conference

Year of Conference: 2019

Online publication date: 29/05/2019

Acceptance date: 02/04/2018

Publisher: Academy of Marketing Science