Lookup NU author(s): Dr Tana Licsandru
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
Author(s): Licsandru TC, Cui CC
Editor(s): Wu S., Pantoja F., Krey N.
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Year of Conference: 2020
Online publication date: 16/06/2020
Acceptance date: 02/04/2018
Publisher: Springer, Cham
Library holdings: Search Newcastle University Library for this item
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science