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A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands

Lookup NU author(s): Dr Haytham Siala

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Publication metadata

Author(s): Çifci S, Ekinci Y, Whyatt G, Siala H

Publication type: Article

Publication status: Published

Journal: Journal of Business Research

Year: 2016

Volume: 69

Issue: 9

Pages: 3740-3747

Print publication date: 01/09/2016

Online publication date: 27/04/2016

Acceptance date: 01/12/2015

ISSN (print): 0148-2963

ISSN (electronic): 1873-7978

Publisher: Elsevier Inc.

URL: https://doi.org/10.1016/j.jbusres.2015.12.066

DOI: 10.1016/j.jbusres.2015.12.066

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