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Lookup NU author(s): Nora Alomar, Professor Natalia Yannopoulou, Professor Klaus Schoefer
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Author(s): Alomar N, Yannopoulou N, Schoefer K
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: AMSAC 2019: Marketing Opportunities and Challenges in a Changing Global Marketplace
Year of Conference: 2019
Pages: 579–580
Online publication date: 16/06/2020
Acceptance date: 26/12/2018
Publisher: Academy of Marketing Science
URL: https://doi.org/10.1007/978-3-030-39165-2_238
DOI: 10.1007/978-3-030-39165-2_238
Library holdings: Search Newcastle University Library for this item
Series Title: Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)
ISBN: 9783030391645
