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Customer Journeys: A Systematic Analysis

Lookup NU author(s): Ying Tueanrat, Dr Eleftherios Alamanos, Professor Savvas Papagiannidis

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Publication metadata

Author(s): Tueanrat Y, Alamanos E, Papagiannidis S

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: British Academy of Management Conference (BAM2019)

Year of Conference: 2019

Online publication date: 03/09/2019

Acceptance date: 29/04/2019

Publisher: British Academy of Management

URL: https://www.bam.ac.uk/civicrm/event/info?id=3502


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