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Business insight and support from analysis of digital marketing data in an SME

Lookup NU author(s): Erin Coulson, Dr Shirley Coleman, Professor Natalia Yannopoulou, Professor Savvas Papagiannidis

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Publication metadata

Author(s): Coulson E, Coleman S, Yannopoulou N, Papagiannidis S

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Network for Business and Industrial Statistics (ENBIS-19)

Year of Conference: 2019

Online publication date: 02/09/2019

Acceptance date: 09/05/2019

Publisher: ENBIS

URL: https://www.enbis.org/activities/events/current/613_ENBIS_19_in_Budapest//programmeitem/2918_Business_Insight_and_Support_from_Analysis_of_Digital_Marketing_Data_in_an_SME


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