Lookup NU author(s): Dr Tana Licsandru
This is the authors' accepted manuscript of a conference proceedings (inc. abstract) that has been published in its final definitive form by Springer, 2019.
For re-use rights please refer to the publisher's terms and conditions.
Author(s): Nakata C, Demangeot C, Kipnis E, Cui CC, Pullig C, Licsandru TC
Editor(s): Rossi P.; Krey N.
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Finding New Ways to Engage and Satisfy Global Customers. AMSWMC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Year of Conference: 2019
Online publication date: 02/04/2019
Acceptance date: 02/04/2019
Date deposited: 18/07/2019
Library holdings: Search Newcastle University Library for this item