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Innovation in Sustainability Initiatives through Reverse Channels

Lookup NU author(s): Professor Suraksha Gupta


The full text of this item is currently under embargo and cannot be made publicly available until 17/11/2020.

Publication metadata

Author(s): Gupta S, Czinkota M, Ozdemir S

Publication type: Article

Publication status: Published

Journal: Journal of Business-to-Business Marketing

Year: 2019

Issue: ePub ahead of Print

Online publication date: 17/05/2019

Acceptance date: 02/04/2019

Date deposited: 23/06/2019

ISSN (print): 1051-712X

ISSN (electronic): 1547-0628

Publisher: Routledge


DOI: 10.1080/1051712X.2019.1611069


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