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Talking about sports brands - how our social media conversations reveal what we say

Lookup NU author(s): Dr Wasim Ahmed

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This is the authors' accepted manuscript of a conference proceedings (inc. abstract) published in its final definitive form in 2018. For re-use rights please refer to the publishers terms and conditions.

Publication metadata

Author(s): Fenton A, Chadwick SM, Dron RM, Ahmed W

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: The European Sport Management Conference

Year of Conference: 2018

Online publication date: 08/09/2018

Acceptance date: 01/08/2018

Date deposited: 04/07/2019

URL: https://easm2018.com/

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