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A review of e-mass customization as a branding strategy

Lookup NU author(s): Ye Yan, Professor Suraksha Gupta, Dr Tana Licsandru, Professor Klaus Schoefer


The full text of this item is currently under embargo and cannot be made publicly available until 23/10/2020.

Publication metadata

Author(s): Yan Y, Gupta S, Licsandru T, Schoefer K

Publication type: Article

Publication status: Published

Journal: Corporate Reputation Review

Year: 2019

Pages: ePub ahead of print

Online publication date: 23/10/2019

Acceptance date: 08/10/2019

Date deposited: 18/10/2019

ISSN (print): 1363-3589

ISSN (electronic): 1479-1889

Publisher: Palgrave Macmillan Ltd.


DOI: 10.1057/s41299-019-00087-9


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