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Lookup NU author(s): Dr Wasim Ahmed
This is the authors' accepted manuscript of a book chapter that has been published in its final definitive form by Routledge, 2019.
For re-use rights please refer to the publisher's terms and conditions.
Reactive organisations move through different strategies and business models with surprisingregularity. A mature business with visionary management pauses and reflects to criticallyassess what has changed and what additional value has been created as a result of theirstrategic change. Data-driven, people-focused organisations do this with increasing ease and atthe same time also rapidly identify new and emerging opportunities. Becoming a self-reflectiveand self-critical organisation requires a change in collective behavior that must become anhabitual part of “business as usual”.
Author(s): Fenton A, Ahmed W, Hides M
Editor(s): Fenton, A; Fletcher,G; Griffiths, M;
Publication type: Book Chapter
Publication status: Published
Book Title: Strategic Digital Transformation: A Results-Driven Approach
Year: 2019
Pages: 194-200
Print publication date: 04/12/2019
Online publication date: 13/12/2019
Acceptance date: 23/07/2019
Edition: 1
Publisher: Routledge
URL: https://www.crcpress.com/Strategic-Digital-Transformation-A-Results-Driven-Approach/Fenton-Fletcher-Griffiths/p/book/9780367031077
Library holdings: Search Newcastle University Library for this item
ISBN: 9780367031060
