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Understanding market agility for new product success with big data analytics

Lookup NU author(s): Dr Mina Tajvidi

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).

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Author(s): Hajli N, Tajvidi M, Gbadamosi A, Nadeem W

Publication type: Article

Publication status: Published

Journal: Industrial Marketing Management

Year: 2020

Volume: 86

Pages: 135-143

Print publication date: 01/04/2020

Online publication date: 01/11/2019

Acceptance date: 19/09/2019

Date deposited: 15/01/2020

ISSN (print): 0019-8501

ISSN (electronic): 1873-2062

Publisher: Elsevier Inc.

URL: https://doi.org/10.1016/j.indmarman.2019.09.010

DOI: 10.1016/j.indmarman.2019.09.010

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