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Film or film brand? UK consumers’ engagement with films as brands

Lookup NU author(s): Professor Suraksha Gupta


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Publication metadata

Author(s): Kohli G, Yen D, Alwi SF, Gupta S

Publication type: Article

Publication status: Published

Journal: British Journal of Management

Year: 2020

Acceptance date: 07/01/2020

Date deposited: 13/02/2020

ISSN (print): 1045-3172

ISSN (electronic): 1467-8551

Publisher: Wiley-Blackwell Publishing Ltd.


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