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Corporate Rebranding: An Internal Perspective

Lookup NU author(s): Professor Klaus Schoefer

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Publication metadata

Author(s): Joseph A, Gupta S, Wang Y, Schoefer K

Publication type: Article

Publication status: Published

Journal: Journal of Business Research

Year: 2020

Pages: epub ahead of print

Online publication date: 07/05/2020

Acceptance date: 20/03/2020

Date deposited: 24/03/2020

ISSN (print): 0148-2963

Publisher: Elsevier

URL: https://doi.org/10.1016/j.jbusres.2020.04.020

DOI: 10.1016/j.jbusres.2020.04.020


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