Lookup NU author(s): Dr Saurabh Bhattacharya
The full text of this item is currently under embargo and cannot be made publicly available until 14/01/2022.
Author(s): Agnihotri A, Bhattacharya S
Publication type: Article
Publication status: Published
Journal: Journal of International Consumer Marketing
Year: 2020
Pages: ePub ahead of print
Online publication date: 14/07/2020
Acceptance date: 19/06/2020
Date deposited: 28/06/2020
ISSN (print): 0896-1530
ISSN (electronic): 1528-7068
Publisher: Taylor and Francis
URL: https://doi.org/10.1080/08961530.2020.1786875
DOI: 10.1080/08961530.2020.1786875
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