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Value Co-creation and Co-destruction Behaviour: Relationship with Basic Human Values

Lookup NU author(s): Ola Ogunbodede, Professor Savvas PapagiannidisORCiD, Professor Eleftherios AlamanosORCiD

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Publication metadata

Author(s): Ogunbodede O, Papagiannidis S, Alamanos E

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Marketing Association Conference (EMAC) 2020

Year of Conference: 2020

Print publication date: 01/08/2020

Online publication date: 01/08/2020

Acceptance date: 01/08/2020

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