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Lookup NU author(s): Dr Duika Burges WatsonORCiD
This is the authors' accepted manuscript of an article that has been published in its final definitive form by Emerald Publishing Limited, 2021.
For re-use rights please refer to the publisher's terms and conditions.
Purpose – This paper presents a critical discourse analysis of 'choice' as it appears in formative UK policy documents relating to food and public health. A dominant policy approach to improving public health has been health promotion and health education with the intention to change behaviour and encourage healthier eating. Given the emphasis on evidence-based policy making within the UK, the continued abstraction of choice without definition or explanation provoked us to conduct this analysis, which focuses on 1976 to the present. Design/methodology/approach – The technique of discourse analysis was used to analyse selected food policy documents and to trace any shifts in the discourses of choice across policy periods and their implications in terms of governance and the individualisation of responsibility. Findings – We identified five dominant repertoires of choice in UK food policy over this period: as personal responsibility; as an instrument of change; as an editing tool; as a problem; and, freedom of choice. Underpinning these is a continued reliance on the rational actor model, which is consonant with neoliberal governance and its constructions of populations as body of self-governing individuals. The self-regulating, self-governing individual is obliged to choose as a condition of citizenship. Practical implications – This analysis highlights the need for a more sophisticated approach to understanding ‘choice’ in the context of public health and food policy in order to improve diet outcomes in the UK and perhaps elsewhere. Originality – This is the first comprehensive analysis of the discourse of choice in UK food policy.
Author(s): Burges Watson DL, Draper AK, Wills WJ
Publication type: Article
Publication status: Published
Journal: British Food Journal
Year: 2021
Volume: 123
Issue: 4
Pages: 1596-1609
Print publication date: 22/02/2021
Online publication date: 01/01/2021
Acceptance date: 06/11/2020
Date deposited: 06/11/2020
ISSN (print): 0007-070X
ISSN (electronic): 1758-4108
Publisher: Emerald Publishing Limited
URL: https://doi.org/10.1108/BFJ-10-2020-0982
DOI: 10.1108/BFJ-10-2020-0982
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