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Can Media Neutrality Limit Creative Potential? How Advertising's Use of Ideation Templates Fares across Media

Lookup NU author(s): Dr Alexander Tevi

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Publication metadata

Author(s): Tevi A, Koslow S, Parker J

Publication type: Article

Publication status: Published

Journal: Journal of Advertising Research

Year: 2019

Volume: 59

Issue: 3

Pages: 312-328

Print publication date: 01/09/2019

Online publication date: 02/09/2019

Acceptance date: 24/05/2018

ISSN (print): 0021-8499

ISSN (electronic): 1740-1909

URL: https://doi.org/10.2501/JAR-2018-040

DOI: 10.2501/JAR-2018-040

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