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How Rhetoric Theory Informs the Creative Advertising Development Process: Reconciling Differences between Advertising Scholarship and Practice

Lookup NU author(s): Dr Alexander Tevi

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Publication metadata

Author(s): Tevi A, Koslow S

Publication type: Article

Publication status: Published

Journal: Journal of Advertising Research

Year: 2018

Volume: 58

Issue: 1

Pages: 111-128

Online publication date: 09/03/2018

Acceptance date: 21/12/2017

ISSN (print): 0021-8499

ISSN (electronic): 1740-1909

Publisher: World Advertising Research Center

URL: https://doi.org/10.2501/JAR-2018-012

DOI: 10.2501/JAR-2018-012

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