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Even “Bad” Clients Deserve Quality Advertising: Using the Templates Creative Ideation Technique to Overcome the Limitations of Client Quality

Lookup NU author(s): Dr Alexander Tevi

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Publication metadata

Author(s): Tevi A, Koslow S, Parker J

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 18th International Conference on Research in Advertising (ICORIA) 2019

Year of Conference: 2019

Pages: 1-21

Online publication date: 29/06/2019

Acceptance date: 02/04/2016

Publisher: European Advertising Academy

URL: http://www.europeanadvertisingacademy.org/conference2019/

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