In the Beginning Was the Word: Establishing Foundations for Creativity Research in Rhetoric Theory

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Author(s): Tevi A, Koslow S

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 15th International Conference on Research in Advertising (ICORIA) 2016

Year of Conference: 2017

Pages: 155-167

Online publication date: 17/06/2017

Acceptance date: 25/05/2016

ISSN: 9783658187309

Publisher: Springer

URL: http://www.europeanadvertisingacademy.org/conference2016/

DOI: 10.1007/978-3-658-18731-6_12

Series Title: European Advertising Academy book series (EAA)

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