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An Arendtian Perspective on Responsibilized heroes: Why marketing needs a new model of heroic action

Lookup NU author(s): Dr Josephine Go JefferiesORCiD

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).

Publication metadata

Author(s): Go Jefferies J

Publication type: Article

Publication status: Published

Journal: Marketing Theory

Year: 2023

Volume: 23

Issue: 1

Pages: 33-57

Print publication date: 01/03/2023

Online publication date: 18/11/2022

Acceptance date: 13/09/2022

Date deposited: 30/01/2023

ISSN (print): 1470-5931

ISSN (electronic): 1741-301X

Publisher: Sage Publications Ltd.

URL: https://doi.org/10.1177/14705931221139318

DOI: 10.1177/14705931221139318

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