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Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing

Lookup NU author(s): Professor Stuart Barnes

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Publication metadata

Author(s): De Regt A, Plangger K, Barnes SJ

Publication type: Article

Publication status: Published

Journal: Journal of Business Research

Year: 2021

Volume: 136

Pages: 513-522

Print publication date: 01/11/2021

Online publication date: 10/08/2021

Acceptance date: 01/08/2021

ISSN (print): 0148-2963

ISSN (electronic): 1873-7978

Publisher: Elsevier

URL: https://doi.org/10.1016/j.jbusres.2021.08.004

DOI: 10.1016/j.jbusres.2021.08.004

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