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Hostile Frame Takeover: Co-Opting the Security Frame in the German Nuclear Energy Debate

Lookup NU author(s): Dr Harsh Jha

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Abstract

© AoM 2021.All right reserved.Despite growing attention to framing contests as important discursive struggles in articulating societal challenges and their solutions, most research has focused on competition over which frame becomes dominant. Less attention has been devoted to how macro-level master frames themselves are subjected to processes of meaning elaboration, although these are central for understanding field level dynamics. In this paper, we focus on how a master frame-seen as a relatively stable macro-level meaning structure-can be co-opted, meaning that it is reinterpreted to support a logic of action that is contrary to the original set of meanings.

Publication metadata

Author(s): Bohn S, Lohmeyer N, Jha HK, Reinecke J

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 81st Annual Meeting of the Academy of Management 2021: Bringing the Manager Back in Management, AoM 2021

Year of Conference: 2021

Print publication date: 01/08/2021

Online publication date: 26/07/2021

Acceptance date: 26/07/2020

Publisher: Academy of Management

URL: https://doi.org/10.5465/AMBPP.2021.198

DOI: 10.5465/AMBPP.2021.198

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