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No Time to Enjoy the Extra! Aging and Consumer Reaction Toward Volume-Based Promotion

Lookup NU author(s): Dr Chloe HuangORCiD

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Publication metadata

Author(s): Huang J, Fan L, Jiang Y

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Association for Consumer Research Annual Conference

Year of Conference: 2021

Acceptance date: 22/06/2021

Publisher: Association for Consumer Research

URL: https://www.acrwebsite.org/assets/PDFs/2021program.pdf

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