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The Impact of Aging on Consumers’ Reaction Toward Volume Promotions

Lookup NU author(s): Dr Chloe HuangORCiD

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Publication metadata

Author(s): Huang J, Fan L, Jiang Y

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Association for Consumer Research Annual Conference

Year of Conference: 2019

Pages: 974-974

Online publication date: 20/10/2019

Acceptance date: 21/06/2019

Publisher: Association for Consumer Research

URL: https://www.acrwebsite.org/assets/PDFs/vol47.pdf

Library holdings: Search Newcastle University Library for this item

ISBN: 9780915552801


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