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The Effortful-Aloofer Effect: Why Personal Effort Decreases Word-of-Mouth?

Lookup NU author(s): Dr Chloe HuangORCiD

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Publication metadata

Author(s): Huang J, Jiang Y

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Society for Consumer Psychology Winter Conference

Year of Conference: 2018

Acceptance date: 11/11/2017

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