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Lookup NU author(s): Dr Clifton EversORCiD
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Male professional ‘freesurfers’ are paid to live an aspirational lifestyle and communicate this through their digital media work. In this article I argue that a ‘stoke imperative’ championed by the surf industry necessitates emotional labour. Stoke is surf vernacular for a clustering of feeling thrilled, joyful, pleased, happy, optimistic, excited and satisfied. The surf industry manufactures and commodifies stoke to profit from it. Emotional labour is often assumed to be what women are ‘naturally’ predisposed to and ‘better at’. It is found that male professional freesurfers are competent at employing strategies for doing emotional labour when doing digital media work, such as micro-celebrity. However, this involves negotiating expectations, traits, and values of masculinity. It is also found that digital media technologies direct a professional sport ‘technosoma’ that networks emotional labour for profit. The article extends a small body of literature on how emotional labour is practised by men in sport.
Author(s): Evers C
Editor(s): Guillaume Dumont; Holly Thorpe
Publication type: Book Chapter
Publication status: Published
Book Title: The Professionalization on Action Sports
Year: 2023
Print publication date: 28/07/2022
Acceptance date: 04/04/2022
Series Title: Sport in the Global Society – Contemporary Perspectives
Publisher: Routledge
Place Published: London, UK
URL: https://www.routledge.com/The-Professionalization-of-Action-Sports-The-Changing-Roles-of-Athletes/Dumont-Thorpe/p/book/9781032204031#googlePreviewContainer
Library holdings: Search Newcastle University Library for this item
ISBN: 9781032204031
