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Lookup NU author(s): Professor Stewart RobinsonORCiD
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Collaboration is believed to be a key driver to supply chain success. However, the ideal collaboration practice is difficult to achieve. Firms' behaviour in supply chain collaborations is identified as the main reason for supply chain failure. To study how collaboration behaviour affects supply chain, an agent-based model is proposed. It represents two-stage supply chains, consisting of customers, manufacturers, and suppliers. The firms exist in a two-dimensional supply chain strategic space defined by dimensions of efficiency and responsiveness. In this paper, we examine the effect of manufacturer loyalty on supply chains' performance in an innovative products market from a system perspective. Measuring the supply chains fill rate and number of surviving supply chains in the market, the results indicate that manufacturer loyalty at intermediate levels does not guarantee supply chain success in a market of innovative products, unless it is extremely high or does not exist at all.
Author(s): Arvitrida NI, Robinson S, Tako AA, Robertson DA
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Proceedings of the Operational Research Society Simulation Workshop (SW16)
Year of Conference: 2016
Pages: 35-44
Online publication date: 11/04/2016
Acceptance date: 02/04/2016
Publisher: Operational Research Society
Library holdings: Search Newcastle University Library for this item
ISBN: 0903440598
