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Lookup NU author(s): Dr Shoaib Ul Haq
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
In seeking to explain the persistence of the informal economy – defined as the set of economic activities that are illegal yet legitimate to some large groups – scholars often focus on instrumental economic factors; in doing so, the role of morality is often overlooked. In response, we conduct a qualitative study of Pakistani counterfeit bazaars, to understand how market participants construct moral legitimacy in a way that justifies participation in, and thus contributes to sustaining, the informal economy. We reveal how the terms “counterfeit” (representing the informal economy) and “authentic” (representing the formal economy) function as an oppositional pair, both within the emic perspective of market participants but also within a baseline etic perspective of Western Intellectual Property (IP) regimes. Compared with this baseline, we find that market participants engage in three types of semantic transformation (invalidation, reframing and inversion) that shape moral assessments of authentic and counterfeit consumption. Through our study, we firstly contribute to a better understanding of how legitimacy in the informal economy is constructed. We also contribute to theory on “legitimacy as perception”, indicating how moral legitimization can occur through a dynamic of binary opposition between what is deemed to be “moral” and “immoral”. Our final contribution is towards understanding how morality around counterfeit consumption is constructed.
Author(s): Abid M, Bothello J, Ul-Haq S, Ahmadsimab A
Publication type: Article
Publication status: Published
Journal: Organization Studies
Year: 2023
Volume: 44
Issue: 5
Pages: 687-711
Print publication date: 01/05/2023
Online publication date: 30/08/2022
Acceptance date: 02/04/2018
Date deposited: 07/09/2022
ISSN (print): 0170-8406
ISSN (electronic): 1741-3044
Publisher: Sage Publications Ltd
URL: https://doi.org/10.1177/01708406221124796
DOI: 10.1177/01708406221124796
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