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Influences of product and situational involvement on cyber consumer decision-making styles.

Lookup NU author(s): Dr Kate SwainstonORCiD

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Author(s): Low W, Zhu X, Swainston K, Taylor J

Publication type: Conference Proceedings (inc. Abstract)

Publication status: In Press

Conference Name: 2023 AMA Winter Academic Conference

Year of Conference: 2023

Acceptance date: 11/11/2022

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