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Lookup NU author(s): Dr Jane BrownORCiD
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Author(s): Lichy J, Apostolidis C, Do Vale G, Brown J
Editor(s): Roper S; McCamley C
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Academy of Marketing Conference
Year of Conference: 2022
Acceptance date: 06/07/2022
Library holdings: Search Newcastle University Library for this item
ISBN: 9781862182127
