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The Effortful-Aloofer Effect: Why Personal Effort Decreases Word of Mouth

Lookup NU author(s): Dr Chloe HuangORCiD

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Author(s): Huang Chloe, Song Jiaqi (Flora), Jiang Yuwei

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Association for Consumer Research (EACR) Conference

Year of Conference: 2023

Acceptance date: 28/03/2023

URL: https://eacr2023.nl/

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