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Lookup NU author(s): Dr Saurabh BhattacharyaORCiD
This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
Leveraging the microfoundational lens of CSR, this study examined the relationship between CEO narcissism and CSR investment by focusing on the mediating role of organizational virtue orientation (OVO) and the moderating role of institutional investors. Based on a sample of 1,208 domestic Indian firms over five years, our hypotheses tests revealed that CEO narcissism positively influences CSR investment via OVO signaled through virtue rhetoric. A moderated path analysis suggested that the proportion of institutional investors strengthens the effect of OVO on CSR, i.e., it moderates the mediated relationship between CEO narcissism and CSR investment. The findings contribute to understanding the influence of CEO traits such as narcissism and the underlying mechanism through which they drive the CSR performance of a firm.
Author(s): Agnihotri A, Bhattacharya S
Publication type: Article
Publication status: Published
Journal: Society and Business Review
Year: 2023
Pages: epub ahead of print
Online publication date: 29/08/2023
Acceptance date: 08/08/2023
Date deposited: 07/11/2023
ISSN (electronic): 1746-5680
Publisher: Emerald
URL: https://doi.org/10.1108/SBR-03-2023-0080
DOI: 10.1108/SBR-03-2023-0080
ePrints DOI: 10.57711/e5dx-f379
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