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Guilty displeasures? How Gen-Z women perceive (in)authentic femvertising messages

Lookup NU author(s): Professor Natalia Yannopoulou, Professor Matthew GortonORCiD, Sherly Lie

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

Publication metadata

Author(s): Buckley A, Yannopoulou N, Gorton M, Lie S

Publication type: Article

Publication status: Published

Journal: Journal of Current Issues & Research in Advertising

Year: 2024

Pages: epub ahead of print

Online publication date: 05/02/2024

Acceptance date: 03/01/2024

Date deposited: 09/01/2024

ISSN (print): 1064-1734

ISSN (electronic): 2164-7313

Publisher: Taylor & Francis

URL: https://doi.org/10.1080/10641734.2024.2305753

DOI: 10.1080/10641734.2024.2305753

ePrints DOI: 10.57711/c92d-wd36

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