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Customer decision making in fashion retailing: a segmentation analysis

Lookup NU author(s): Professor Ian Clarke

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Author(s): Clarke I, Birtwistle G, Freathy P

Publication type: Article

Publication status: Published

Journal: International Journal of Retail & Distribution Management

Year: 1999

Volume: 26

Issue: 4

Pages: 147-154

ISSN (print): 0959-0552

ISSN (electronic): 1758-6690

Publisher: MCB University Press

URL: http://dx.doi.org/10.1108/09590559810214912

DOI: 10.1108/09590559810214912

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